About us
Every day, people meet online. They fall in love. They make deals. They book rooms, rent cars, and start friendships often with complete strangers. And increasingly, some of those strangers aren't who they say they are.
We started IDfier because the digital world has a trust problem. With AI-generated faces, deepfakes, and stolen identities, it's harder than ever to know if someone is real or real enough to trust.
How It Works
Government-issued ID scan
Biometric face matching
NFC chip reading (for passports and e-IDs)
Liveness detection to prevent deepfakes
IDfier was co-founded by Pernilla Sjöholm, known globally for her appearance in The Tinder Swindler. After being targeted by one of the most high-profile romance frauds in recent history, Pernilla became a leading voice in online safety and identity protection.
Rather than just telling her story, she teamed up with Dr. Suejb Memeti, a computer scientist specialising in digital verification systems, to build a solution that could protect others from going through what she did. Together, they created IDfier—a tool designed not just to spot fraud, but to empower people.
Our Story